Thursday, February 23, 2023
Have you ever wondered why you aren't getting the results you want from your text message marketing? It is tough to get leads and make sales using text message marketing, after all. What if I told you there is a law of influence that can help you change the outcome? You would no longer be left with the feeling that you are laboring for nothing. A text message marketing law can help you.
I'm talking about the first law of influence: reciprocity. As a former hostage negotiator, I've seen this law in action in high-pressure situations, and I can tell you it's just as powerful in the world of marketing. When you offer something of value to your customers, they feel an innate desire to reciprocate. It's like they're hard-wired to return the favor!
In this post, I'll show you how to use the law of reciprocity to enhance your text message marketing. We'll discuss some examples and templates you can use to create more spirited and enjoyable messages for your clients. If you want to enhance your marketing efforts, let's get started!
The first law of influence, also known as the law of reciprocity, is a powerful tool that can help you build trust and connection with your customers. Essentially, the law of reciprocity states that when someone does something for you, you feel obligated to return the favor. This is a basic human instinct that has been hard-wired into our brains for thousands of years.
In the world of hostage negotiation, the law of reciprocity is a critical tool. Negotiators will often offer something of value to the hostage-taker, such as a beverage or a cigarette, in exchange for something they want, like the release of a hostage. This simple act of giving can create a sense of indebtedness in the hostage-taker and increase the chances of a positive outcome.
But how does this apply to text message marketing? Well, when you offer something of value to your customers, they feel a sense of indebtedness and are more likely to respond positively to your messages. For example, if you offer a free resource or exclusive discount to subscribers, they may feel more inclined to make a purchase or share your message with others.
By understanding and applying the law of reciprocity, you can create more meaningful and impactful connections with your customers, build trust, and achieve your desired outcomes. So in the next section, we'll explore how you can use this law to improve your text message marketing.
In text message marketing, applying the law of reciprocity can be a powerful way to create engagement, generate leads, and convert customers. Here are some ways you can use the law of reciprocity in your text message marketing campaigns:
Offer a free resource or exclusive discount:
By offering a free resource or exclusive discount to your subscribers, you can create a sense of indebtedness and increase the chances of a response or purchase. For example, you could offer a free e-book or exclusive discount code for first-time customers. This can create a positive first impression and encourage your subscribers to take action.
Emphasize the value of the recipient's time and attention:
Another way to apply the law of reciprocity is to emphasize the value of the recipient's time and attention. For example, you could offer a limited-time opportunity to access exclusive content or participate in a webinar. This creates a sense of urgency and value, and can make the recipient feel appreciated and special.
Show gratitude and appreciation:
When a customer makes a purchase or takes action on your message, it's important to show your gratitude and appreciation. This could be as simple as a personalized message thanking them for their support, or as creative as a personalized video or audio message. By acknowledging their actions and showing your appreciation, you can create a positive relationship and encourage them to take further action in the future.
Overall, applying the law of reciprocity in your text message marketing campaigns can be a powerful way to build trust, create engagement, and achieve your desired outcomes. By offering something of value to your subscribers, emphasizing the value of their time and attention, and showing gratitude and appreciation, you can create a positive relationship and achieve your marketing goals.
To help you apply the law of reciprocity in your text message marketing campaigns, here are some examples and templates you can use:
Free Resource Offers:
Free Checklist: Create a checklist or a cheat sheet that provides valuable information and can be easily downloaded by the recipients. For instance, if your business is about health and wellness, you can create a checklist on healthy eating habits or workout routines.
Free Video Tutorial: You can create a short video tutorial on a topic related to your business that is valuable for your customers. For instance, if your business is about graphic design, you can create a video tutorial on creating a logo design.
Free Template: You can offer a free template that is relevant to your business. For example, if you run a business in the finance industry, you can create a budget template that people can use to track their expenses.
Here's an example of what the text may look like for a free resource:
"Hey there! As a valued subscriber, we wanted to offer you a free e-book on [relevant topic]. This resource is packed with helpful tips and insights that we think you'll love. Click the link to download your free copy today! [Link]"
The limited-time opportunity utilizes the law of influence by creating a sense of urgency and scarcity. This taps into the psychological principle of loss aversion, where people tend to be more motivated to avoid losses than to acquire gains. When a limited-time opportunity is presented, people feel a sense of urgency to act before the opportunity is gone. This can trigger the reciprocation response, where the recipient feels compelled to take action and reciprocate the offer.
For instance, in the context of text message marketing, a limited-time offer could be a discount code that is only valid for a short period, such as 24 hours. By emphasizing the time-limited nature of the offer, the recipient feels a sense of urgency to act before the opportunity expires. This can motivate the recipient to take action, such as making a purchase, to avoid missing out on the opportunity.
Overall, the limited-time opportunity leverages the psychological principles of urgency, scarcity, and loss aversion to trigger the reciprocation response in the recipient. By creating a sense of value and scarcity, the law of reciprocity can be effectively applied to text message marketing campaigns.
Flash Sale: A flash sale is a limited-time sale that typically lasts only a few hours. For example, you can offer a 30% discount on your products or services for the next 2 hours.
Early Access: Offer your subscribers early access to a new product or service before it is released to the general public. For instance, you can send a message offering subscribers a chance to be the first to try out your new product, but the offer is only valid for a limited time.
Limited-Time Bonus: Offer a bonus item or service that is only available for a limited time. For example, you can offer a free accessory with a purchase of a product, but the offer is only valid for the next 24 hours.
Here's what the text message may look like for a limited-time offer:
"Hey! We wanted to let you know about a limited-time opportunity to access exclusive content on [relevant topic]. This content is only available for the next 24 hours, so be sure to check it out while you can! [Link]"
Gratitude can create reciprocation in marketing by creating a positive emotional connection between the brand and the customer. When a business shows genuine gratitude and appreciation towards its customers, it makes them feel valued and appreciated. This positive feeling can trigger the reciprocation response, where the customer feels compelled to take action and reciprocate the gratitude shown by the business.
For example, let's say a customer makes a purchase from an online store and receives a personalized message from the store thanking them for their purchase and expressing their appreciation. The customer is more likely to feel positively towards the business and may be more inclined to make a repeat purchase or recommend the store to others.
Personalized Thank You Message: Send a personalized thank you message to your customer after they make a purchase or take an action on your message. This can include expressing your appreciation and thanking them for their support.
Loyalty Program: Create a loyalty program that rewards your customers for their repeat business. This can include offering special discounts, early access to new products, or exclusive content.
Surprise Gift: Surprise your customers with a gift, such as a free sample or small gift, to show your appreciation. This unexpected gesture can create a positive emotional connection with your customers.
Customer Feature: Highlight a customer's positive experience with your business, by featuring their story or testimonial on your social media or website. This can show your gratitude and appreciation, and also inspire others to take action.
Here's what your message may look like:
"Thank you so much for your recent purchase! We're thrilled that you're happy with your [product/service]. As a token of our appreciation, we wanted to offer you an exclusive discount code for your next purchase. Simply enter the code [code] at checkout to receive your discount! Thanks again for your support!"
Boom! You've just unlocked the secret sauce to text message marketing success - the law of reciprocity! By offering something of value and showing appreciation, you can create a strong emotional bond with your customers and motivate them to take action.
So go ahead and try out these ideas for yourself - send a personalized thank you message, create a loyalty program, or surprise your customers with a gift! And to get even more creative ideas, just shoot us a text at 818-877-4525 with the word "reciprocate" and we'll hook you up with a free list of message ideas that are sure to knock your customers' socks off!
Thank you for reading, and remember, always give before you take!
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